Why Hire a Consultant?



When to Hire a Consultant?

NEW is a key word in deciding to bring in a consultant

Does your company need:

bulletNEW areas of expertise?
bulletKnowledge of a NEW industry?
bulletNEW perspectives on your business?
bulletThe capability to deal with NEW workload demands?

Each of the above situations might call for the use of a consultant. How does a consultant it into each of these scenarios? Letís explore each one of these.


New Areas of Expertise

Each company has its strengths and weaknesses. These frequently grow out of the basic character of the industry in which they compete or their heritage. As an example, many dot com companies are well versed in the technical side of their business and may have uncovered a key marketplace need. Unfortunately, many of these same companies have no good idea of how to market themselves. They need help from experienced marketers who understand consumer brand building.

An honest assessment of your companyís capabilities should be based on the best in each functional area, not just versus those in your industry. If you see gaps, a consultant may be the best way to fill them.

Knowledge of a New Industry

Entering new industries is always an exciting time for a company. The potential of sales and profits from a whole new area is frequently compelling. One key to success is avoiding expensive learning experiences (also known as mistakes).

A consultant who knows the target industry can frequently save many times their fees in mistake avoidance. In addition, they can speed decision-making and reduce time to market. Look for a consultant that has real world business management experience to gain an extra edge. They will know what work in the marketplace world.

If your company has been in the industry for a while (five or more years), then this is much less of a factor and the skills of the consultant become the most important aspect.

New Perspectives

This is a very common and worthwhile reason to hire a consultant. Much as we all try, we can all suffer from the "canít see the forest for the trees" syndrome. A fresh perspective often questioning long held beliefs may turn up breakthrough insights.

It is hard for all of us to pull back from the day-to-day of a business to take the bigger picture view. Being unencumbered by preconceived notions, a consultant almost always will come up with fresh ideas. The discussion of these ideas can lead to even bigger ideas. Even one of these ideas can make a big difference in your business.

New Work Demands

The crunch periods, every business has them. Be it a peak seasonal period, a new one-time project, or integration of an acquisition, the questions is, how to get it all done? If you hire employees to do the work, what happens to them when the crunch is past? You can try to stretch your current employees to cover this work, but how much do their regular responsibilities suffer? A consultant can come in, get the job done with a minimum of management involvement. Once the work is done, so is the consultantís role.

A way to think of this use is the hiring of a temporary employee that is highly experienced and self-directed to come in and do the job and then leave.

Just as there are good reasons to hire a consultant, there are times that you are ill advised to do so. To learn more clink on the following link.

When shouldnít you hire a consultant?